Their previous website was outdated, not only in terms of the design’s appearance, but its functionality. The information architecture was no longer working: it was very rigid in its page structure and provided no room for scalability. Over time, as content was added to it in a counterintuitive way, the website became bloated and overly wordy.
In administration terms, the website had no centralised way of managing data within it. The membership data was held separately from the website, as was the events functionality, which made working with it very fragmented. Another issue was that the site didn’t foster the sense of community they wanted to provide to their membership.
“We engaged The Idea Bureau to build a new website that would serve our mission of harnessing all the environment can do for everyone’s wellbeing and prosperity. The team at The Idea Bureau were responsive to our needs and keen to please.”